The Worlds Favourite Playground
Monday, Dec 09th
Last update:04:14:13 AM GMT
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The Business of Sports
Star India Pvt Ltd have been awarded the Team Sponsorship Rights covering BCCI Events, ICC Events and ACC Events, for the period 1st January 2014 to 31st March 2017.
Rights include the right to be called the “Official Team Sponsor,” and to display a commercial logo on the team clothing of the Sr. Men’s Cricket Team, the U-19 Men’s Cricket Team, the Men’s A-Team and the Women’s Team.
The decision was taken at a meeting of the BCCI’s Marketing Committee, on 9 December 2013.
Allied Blenders and Distillers Pvt. Ltd, one of India’s largest and the fastest growing spirits company has roped in the dashing Indian Cricketer - Shikhar Dhawan, as its brand ambassador for Jolly Roger music CD’s.
"In cricket or life, attitude is the key to success. It has always driven me to stand firm and move ahead. Jolly Roger stands for 'the winning spirit’, it is this attitude – of an unconquerable spirit to push ahead and remain positive that I relate with. I wear the attitude, not in words but in action. That is why I find a perfect connect in what I believe and the brand.” says Shikhar Dhawan, the confident young sportsman with his characteristic flair.
The Asian Tour has signed an exclusive broadcast partnership with Golf Channel, which will run for 10 years until the end of 2024, officials announced today.
Through this milestone agreement, Golf Channel will hold exclusive television and digital rights in North America. The Asian Tour will be shown on Golf Channel, including Golf Live Extra, the network’s authenticated streaming service, and other potential NBC Sports platforms. Additionally, the Asian Tour will also be featured on Golf Channel’s news programming, including Morning Drive and Golf Central, as well as GolfChannel.com.
The England & Wales Cricket Board (ECB) has secured another commercial boost with Official Formalwear supplier and licensee T.M. Lewin extending its contract for a further three years.
For the 2014 summer, the England men’s and women’s teams will wear new bespoke suits, that will become available to buy at 100 T.M. Lewin stores nationwide and online. T.M. Lewin will also produce limited edition accessories including cufflinks and ties for fans to purchase.
The ITF announced today that it has renewed its sponsorship agreement with NEC Corporation as title sponsor of the NEC Wheelchair Tennis Masters and as an Official Partner of the ITF Wheelchair Tennis Tour for 2014.
NEC has been a sponsor of the ITF Wheelchair Tennis Tour since its inception in 1992, and last month celebrated 20 years as title sponsor of the NEC Wheelchair Tennis Masters, the ITF’s year-end wheelchair championship. This year’s Masters was held in Mission Viejo, California on 5-11 November.
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