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Friday, Nov 24th

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The Business of Sports

Huon Salmon set to serve at Australian Open 2018

Australian Open and Huon Salmon have joined forces to fuel players and fans with healthy food options at one of the world’s biggest sports and entertainment event in January. The new relationship will see Huon Salmon as the official salmon at the Australian Open Festival for 2018.

“It makes sense to collaborate with Huon Salmon, a premium Australian supplier that supports our continued growth for fresh, healthy food offerings at the tennis,” said Enda Cunningham, Tennis Australia’s Head of Onsite Revenue.

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Rocco Forte Open to return to European Tour calendar

The Rocco Forte Open – Verdura, Sicily will return to the European Tour’s International Schedule from May 10-13, 2018.

First hosted by the Verdura Resort this year shortly after becoming a European Tour Destination, the tournament saw Spaniard Alvaro Quiros secure his seventh European Tour title after overcoming Zander Lombard of South Africa in a play-off.

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CME Group extends title sponsorship of Tour Championship, Race to the CME Globe

CME Group, the world's leading and most diverse derivatives marketplace, has extended its title sponsorship of both the LPGA Tour's CME Group Tour Championship and the season-long Race to the CME Globe through 2023, the Ladies Professional Golf Association (LPGA) announced on Friday.

CME Group has a decade-long history of partnering with the LPGA. The season-ending Tour Championship, which was first sponsored by CME Group in 2011, is being played this week (from Nov. 16-19) at Tiburon Golf Club in Naples, Fla. where Charley Hull won the 2016 tournament by two shots. 

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ATP Media Expand Partnership With Amazon Prime Video

ATP and ATP Media today announced two new deals with Amazon Prime Video – live and on-demand distribution rights to the ATP World Tour in U.K. and Republic of Ireland, and the availability of Tennis TV on Amazon Channels in the U.S.

ATP World Tour on Amazon Prime Video

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XL Catlin to join the LPGA Family as Official Partner

The Ladies Professional Golf Association (LPGA) announced today that XL Catlin, a global (re) insurance leader, has been named an Official Marketing Partner in the LPGA family and will present a season-long XL Catlin Volunteer Service Award.

For every tournament week on the LPGA Tour schedule, a volunteer nominee will be recognized and their story told on various media platforms across TV, LPGA.com, social and in the local media. 

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