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Wednesday, Oct 23rd

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The Business of Sports

FIFA Women’s World Cup 2019 watched by more than 1 billion

A combined 1.12 billion viewers tuned into official broadcast coverage of the FIFA Women’s World Cup 2019 across all platforms – a record audience for the competition. Linear TV accounted for the majority of the global audience, with 993.5 million viewers watching at least one minute of coverage on a TV set at home, an increase of 30% on the audience for the 2015 edition held in Canada, which reached 764.0 million.

An estimated 481.5 million people accessed coverage of France 2019 on digital platforms, equivalent to 43% of the total audience reach. The digital audience, which overlaps with the linear TV audience, was up considerably on the estimated 86.0 million in 2015.

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Uber shows its support for Women's T20 cricket

The International Cricket Council (ICC) and Uber today announced a world first partnership to support the first ever standalone ICC Women’s World T20 in the West Indies. Working in partnership, the ICC and Uber aim to leverage one of the world’s most popular sports to engage the broader cricketing community in a conversation around the important role sport plays in empowering girls and women around the world.

This global partnership will encompass on-the-ground activation in participating WWT20 countries, in addition to the creation of a six-part digital film series featuring the inspiring stories of female cricketers, watch party and match day promotions across Uber and Uber Eats in participating countries.

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Gafur Rahimov elected as AIBA President

AIBA is pleased to announce that Gafur Rahimov has been elected as the new President of the International Boxing Association (AIBA) following elections held at the 2018 AIBA Congress in Moscow.

After providing the AIBA voting delegates with a compassioned speech, which addressed AIBA’s organizational and Olympic future, the voting members chose Gafur Rahimov by a convincing majority. Mr. Rahimov received 86 votes, over the opponent for the position, Serik Konakbayev.

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Mercedes-AMG Petronas Motorsport Link Up with Thomas Cook Sport

Mercedes-AMG Petronas announced today a new agreement with Thomas Cook Sport, the UK's leading sports travel operator, which will offer Formula One fans around the world the chance to experience a unique concept at four Grands Prix this season.

The new relationship will see Thomas Cook Sport become an Official Team Supplier, expanding their presence in the world of Formula One where they currently create travel experiences to 14 races across the globe, and working with Mercedes-AMG Petronas Motorsport to add value to fan experiences and interaction with the sport.

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ITU renews Global Partnership with NTT for three more years

ITU is pleased to announce it has renewed the contract with the NTT Group to become a global partner of both ITU and the ITU World Triathlon Series from 2018 until 2020. NTT, who joined the ITU family as a global partner in 2016, will continue to serve as ITU’s exclusive communications and systems integration partner. As part of their strategy leading up to the Tokyo 2020 Olympic and Paralympic Games, NTT also will acquire rights at various triathlon events in Japan, Asia and worldwide.

“It has been a real pleasure working with a company like NTT for the last few years, and I’m convinced that keeping this relationship moving forward will be excellent for both organisations,” said ITU President and IOC Member Marisol Casado.

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