A combined 1.12 billion viewers tuned into official broadcast coverage of the FIFA Women’s World Cup 2019 across all platforms – a record audience for the competition. Linear TV accounted for the majority of the global audience, with 993.5 million viewers watching at least one minute of coverage on a TV set at home, an increase of 30% on the audience for the 2015 edition held in Canada, which reached 764.0 million.
An estimated 481.5 million people accessed coverage of France 2019 on digital platforms, equivalent to 43% of the total audience reach. The digital audience, which overlaps with the linear TV audience, was up considerably on the estimated 86.0 million in 2015.