David Williams has been appointed Chairman of the Board of Directors of The PGA European Tour effective January 1st 2014. This follows the announcement in May 2013 that Neil Coles MBE would be stepping down from the role which he has held for the past 38 years. David will be responsible for building on the legacy left by Neil Coles MBE, further developing the Tour and its business activities around the world.
David brings considerable commercial experience to The PGA European Tour having led a wide range of public and private businesses over the last 35 years both as CEO and as Chair. These include senior roles at Whitbread Group PLC, Diageo PLC and PepsiCo Restaurants Inc, Mothercare PLC and the Royal London Mutual Insurance Group Ltd. David has worked across the world and his global experience will be invaluable as The PGA European Tour reaches out into new markets.