Dubai Sports City (DSC) is using "flexible, competitive and innovative" ticket pricing to reach out to cricket fans throughout the region for this month's WorldCall T-20 Challenge between Pakistan and England, presented by Bank Alfalah. Grandstand tickets for the opening match of the two-game series at the Dubai International Cricket Stadium on Friday 19 February have been frozen at the same price as last November's Pakistan - New Zealand series, and start at just AED75. And for the second match, on Saturday 20 February, the same ticket has been reduced to AED50. Meanwhile, top-priced Platinum Grandstand tickets have been slashed from their previous mark of AED950 down to AED500 for Friday's action and AED400 for the match on Saturday.

Explaining the pricing policy, DSC General Manager - Sports Business Maqbul Dudhia said: "When it comes to the pricing of the tickets for the WorldCall T-20 Challenge presented by Bank Alfalah, our strategy has been simple - to reach as many people as possible. To do that we have sought to be flexible, competitive and innovative and we believe that with these prices we have achieved that aim. Both Pakistan and England have large and passionate followings within the region and we believe that these prices will help ensure a high number of fans turn out to create a fantastic and enjoyable atmosphere for the matches.

Telecommunications company WorldCall is the title sponsor for the Pakistan - England Twenty20 International (T20I) matches at Dubai Sports City on 19 and 20 February. Bank Alfalah has also been confirmed as the presenting sponsor for the series, repeating its role from the One-Day International and T20I series between Pakistan and New Zealand in Dubai and Abu Dhabi in November 2009.

These agreements mean the series at the Dubai International Cricket Stadium will be known as the WorldCall T-20 Challenge presented by Bank Alfalah. Pakistan is the current world champion in the shortest international form of the game after securing the ICC World Twenty20 title in England last June. This month's matches will be the two teams' final outings in the Twenty20 format before the next ICC World Twenty20 tournament in the Caribbean in April and May so they assume vital importance in terms of preparation for that global event.

Tickets prices for the matches start at AED75 (Friday 19 February) and AED50 (Saturday 20 February) and go up to AED500 (Friday) and AED400 (Saturday). Both matches start at 1800 local time.

The official Everton FC mobile app has been voted into the top 50 most innovative applications in the world by Mobile Entertainment. iEverton, launched in October 2009, comes in on the chart with no other Premier league side getting a look in. The Blues app is praised for its use of push notifications and in-app purchases to keep fans informed.

Everton was one of the first Premier League club to launch an application. The app has many exciting features: the homepage is a dashboard page providing details of the Club's current standing with the latest news, league position and recent results.

Users can view live official Everton news as and when it happens plus the facility to access articles in the News Archives. Fans can also find official statistical information including fixtures, results, tables and player appearances plus squad details, ticket information, club history, team sheets and live match text updates. There is also the option to upgrade the application and access further information; via a monthly subscription video highlights, official club podcasts, photos and wallpapers can be obtained to enable the ultimate fan to access everything Everton.

Whirlpool today proudly announced its association with India's biggest sporting event IPL Season 3 as the official sponsor and the "cooling partner" of the Kings XI Punjab team. Whirlpool states that their association with the team is a reflection of its belief in team work and a winning attitude. They believe Kings XI Punjab eflects a perfect synergy between Whirlpool's brand attributes and the values of team work, confidence and optimism that the team imbibes.

Speaking on the occasion Mr. Arvind Uppal, Managing Director, Whirlpool India said "The Indian Premier League is the most eagerly anticipated event in the sporting calendar of the sub-continent. It is a huge draw for both national and international cricket fans. We are very excited to be an integral part of the tournament through our association with Kings XI Punjab, which is an excellentplatform to connect with our customers."