A major milestone in the path to the 2014 FIFA World Cupâ„¢ was reached today (29 May 2012) as FIFA, the Local Organising Committee and the Brazilian government presented "All in one rhythm" / "Juntos num sÃ³ ritmo" as the Official Slogan. Fans can now watch the Official Slogan video, which has been produced by TV Globo, on http://www.youtube.com/fifatv.
Developed by Brazilian communications agency Aktuell, the Official Slogan is much more than a tagline. It represents the underlying mindset running through all aspects of the tournament organisation. It will influence the development of themes for events such as the FIFA Fan Fest and the opening and closing ceremonies, briefings of event staff and volunteers, and FIFA, LOC, Host City, state and Federal Government campaigns.