FIFA announce today the latest addition to the group of sponsors, with Brazilian Trade and Investment agency, Apex-Brasil, agreeing a deal to become the fifth National Supporter of the FIFA Confederations Cup 2013 and the 2014 FIFA World Cup Brazil.
The agreement provides Apex-Brasil with the opportunity to showcase Brazilian industry in general as well as promoting Brazil as an innovative and sustainable country. The two events will facilitate Apex-Brasil's mission to bring together Brazilian businesses and potential foreign investors, with a view to strengthening business ties and securing investment.
Brazilian Minister of Sport, Aldo Rebelo, highlights the relevance of the partnership established between Apex-Brasil and FIFA. "In addition to being one of the worldÂ´s biggest sporting events, the FIFA World Cup also features a major opportunity for its host country. Thanks to Apex-BrasilÂ´s valuable initiative, Brazilian products and services, cutting-edge technology, gastronomy and fashion will be showcased at an exceptional promotion station which is to be set up during the event. And the country shall take advantage of this unique opportunity, which adds to its economy and its image perception worldwide", said Aldo Rebelo.