Sport in the UK is in danger of 'falling off the edge of a cliff' after the Olympics if the industry isn't managed correctly during the economic crisis, according to a former Government advisor on sport. Martyn Allison, former national advisor for culture and sport for the Department of Culture, Media and Sport, also argued that the greatest opportunities will be around using sport to improve health and wellbeing, and that sport participation could help address youth alienation and social unrest.
He made the comments at the sixth annual Sheffield Hallam University Physical Education, Sport Development and Coaching student conference, the first major UK sport conference of the Olympic year.
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