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You are here: Others The Business of Sports Federer trumps Cricket as Australian Open enjoys excellent TV Ratings

Federer trumps Cricket as Australian Open enjoys excellent TV Ratings

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Domestic TV ratings are soaring as Australian Open 2017 enters its final weekend.

Last night’s coverage of the all-Swiss semifinal between Roger Federer and Stan Wawrinka saw the Seven Network beat the audience share of both Channel Nine and Network Ten combined. Nine’s traditionally highest-rating cricket match of the summer – the Australia Day One-Day-International held at the Adelaide Oval – drew 500,000 less viewers (metro and regional) than Seven’s primetime tennis broadcast.

The two daytime women’s semifinals also saw strong year-on-year growth with viewers tuning in to watch the Williams sisters reach their first Australian Open final together since 2003.

Day 11 coverage of the Australian Open reached 4.5 million viewers nationally making it the second biggest day of the tournament so far – just behind day eight which saw Australia’s last remaining singles player Daria Gavrilova fall to Karolina Pliskova in her fourth round match.

Tennis Australia Commerical Director Richard Heaselgrave is excited by the prospect of a bumper weekend.

“With a Serena and Venus final on Saturday and the prospect of a Roger/Rafa or Federer/Baby Fed (Dimitrov) final on Sunday, we are predicting the TV ratings worldwide to continue to soar,” Mr Heaselgrave said.

“This tournament has seen tennis consistently win the ratings war each day, last night saw us beat out both Nine and Ten combined with a peak audience of 2.2 million people watching Federer take on Wawrinka.

Yesterday saw more than 4.5 million viewers reached nationally with more than 10.4 million viewers across the first 11 days.

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