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An introduction to an Undergraduate Degree in Sports Management in the US

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mich_univ2.jpgCurrently in the US, 234 universities offer a bachelor degree course in Sports Management. All these universities are affiliated to NASSM (North American Society for Sport Management) and NASPE (National Association for Sport and Physical Education). COSMA (Commission on Sport Management Accreditation), a body established jointly by NASSM and NASPE, is responsible for deciding the curriculum relating to athletic administration to be adhered to in these universities and for approving the course outlines offered by these universities.

While no particular ranking is available, some of the universities considered as offering the best academic opportunities in the field are:

  • Indiana University in Bloomington
  • University of Illinois
  • North Carolina State University
  • University of South Carolina
  • Ithaca College
  • Temple University
  • University of Minnesota
  • University of Michigan
  • Texas A&M University
  • University of Miami
  • New York University
  • University of Florida
  • University of Georgia

HOW TO APPLY:
While each college has a specific application system, some basic features common to all colleges are:

  1. Applicants can apply to colleges for this discipline either by submitting an online application or by downloading the application and then submitting it by post or both;
  2. Along with the application, all applicants are required to submit their official transcripts certifying twelve years of academic education;
  3. The applicants are also required to have their official SAT/ACT scores sent to the universities from the respective test centres on the codes specified by the college;
  4. All international applicants and applicants who are not native speakers of English are also required to submit their official TOEFL/IELTS scores to certify their proficiency in English;
  5. Each college also demands that applicants submit letters of recommendation from their former professors, coaches or counsellors certifying their participation in extra curricular activities;
  6. Along with the above documents some colleges also expect the applicants to submit a personal statement or statement of purpose or essays with their application to be able to judge them better.

COURSE DURATION:
Typically, the course duration is 120 credit hours, which amounts to four years. Each college according to its specifications breaks down these hours into minimum core curriculum credit hours, elective credit hours and practical educational experience credit hours for internship purposes.

COURSE COST:
The total cost of the course including the tuition fee, hostel fee and living costs for:

(a) Resident students ranges between $12,000- $35,000 per annum
(b) International and non-resident students ranges between $25,000-$50,000 per annum.

Students can also apply for scholarships and financial aid programs that are offered by the different universities.

COURSE OUTLINE:
While each college has a course moulded according to its mission and ideals, broadly, in the span of four years, each college covers the following aspects of sports administration:

  • Sport History
  • Franchise and licensing agreements
  • Facility ownership
  • Labour, employment contracts, and human resources in sports business
  • Organizational behaviour
  • Role of sports in society
  • Financing Sport Operations
  • Marketing Aspects of Sport
  • Diversity in Sport Organizations
  • International Sport Business
  • Strategic Management in the Sport Industry
  • Legal Issues in Sport Settings
  • Sport Promotion & Public Relations
  • Media
  • Research methods

JOB PROSPECTS:

A graduation degree in sports management guarantees jobs in marketing and promotions, sports information, academic student services, and development within intercollegiate sports, marketing of sporting goods, sports agencies, arena management, and interscholastic athletic administration.

After the completion of the program, students are usually absorbed in companies such as The Sport Entertainment & Media Group, Hawk Sports Management, On Track Management, Kemper Sports Management and i9 Sports Leagues among others through campus recruitments and are offered pay packets ranging between $17,000 and $42,000 per annum.

Also Check out this list of accredited online sports management degree from Guide to Online Schools

This is Part 2 of a weekly series of Articles on Sports Management as a Career

File Photograph Copyright: University of Michigan